For some time we have been passionately exploring how purpose & values, deployed through existing compliance systems, can deliver on consumer expectations for insurers & financial service firms.

ASIC & other regulators have consistently challenged the industry to go beyond legal obligations & to do the right thing by customers. This is what we responded to in the first instance.

The urgency of our work was accelerated by the misconduct graphically heard in case studies at the Royal Commission.  As Commissioner Hayne said – the norms of conduct are to obey the law & act fairly.

This is a call to values & to purpose-led decision making. CertFair enables this approach.

Our co-founders, Paul Muir & Tony Bonney, created a process that works through compliance systems in enabling companies to go beyond compliance to assess themselves against the consumer benchmark of fairness; & better meet the needs & expectations of society & customers; including those experiencing vulnerability.

Please explore our new website. We would love to hear your feedback. Don’t hesitate to contact us to hear more.